High-end watches sale main position in the Chinese market

Has been regarded as the Chinese market, high-end watch sales positions is no longer blessed. The Federation of the Swiss Watch latest data show that last year, the Swiss watch exports to China is slowing down, with 57% and 48.7% growth in 2011 compared to 2010, its sales in China last year increased by only 0.6%. Reporter visited the capital of a number of Swiss watch stores learned that the high-end watch sales have suffered varying degrees of "diving". 

It is understood that, in 2011, Swiss watch in China set a new sales record, but since the second half of last year, the Swiss watch in China came to a standstill, the growth was slowed to single digits. The world's second-largest luxury goods group Richemont latest third quarter of last year showed a profit, the Richemont Group sales in the third quarter of last year increased by only 5%, lower than expected. The Asia-Pacific region, especially China market stagnated no growth. Chinese luxury goods market report shows, has maintained annual growth of 40% of the sales of luxury watches in the last year has dropped by 5%. Otherwise statistics, in October last year, the Swiss watch exports of Mainland China reduced 12.3%; 11-month period, the Swiss watch exports to the Mainland increased by only 1.7%. 

According to a high-end shopping malls in the capital Omega clerk, previously sales of high-end watches Omega has been good, but watch sales decreased in the recent 20 million yuan, but the clerk said, Omega Classic Series and conventional watches still maintains a good market .