High-end watches sale main position in the Chinese market

Has been regarded as the Chinese market, high-end watch sales positions is no longer blessed. The Federation of the Swiss Watch latest data show that last year, the Swiss watch exports to China is slowing down, with 57% and 48.7% growth in 2011 compared to 2010, its sales in China last year increased by only 0.6%. Reporter visited the capital of a number of Swiss watch stores learned that the high-end watch sales have suffered varying degrees of "diving". 

It is understood that, in 2011, Swiss watch in China set a new sales record, but since the second half of last year, the Swiss watch in China came to a standstill, the growth was slowed to single digits. The world's second-largest luxury goods group Richemont latest third quarter of last year showed a profit, the Richemont Group sales in the third quarter of last year increased by only 5%, lower than expected. The Asia-Pacific region, especially China market stagnated no growth. Chinese luxury goods market report shows, has maintained annual growth of 40% of the sales of luxury watches in the last year has dropped by 5%. Otherwise statistics, in October last year, the Swiss watch exports of Mainland China reduced 12.3%; 11-month period, the Swiss watch exports to the Mainland increased by only 1.7%. 

According to a high-end shopping malls in the capital Omega clerk, previously sales of high-end watches Omega has been good, but watch sales decreased in the recent 20 million yuan, but the clerk said, Omega Classic Series and conventional watches still maintains a good market .

Omega's first real magnetically movement

Previous watchmaking magnetic shielding the standard diamagnetic way, Omega inventive, the selection of a variety of non-ferrous metal materials to build anti-magnetic movement, whereby the movement from magnetic fields. Specifically, the use of magnetic shielding of the general anti-magnetic table, such as the outer case and movement between the place magnetic soft iron inner case, reducing the impact of magnetic field on the movement. Ordinary anti-magnetic sheet can withstand the magnetic field strength of 60 to 80 gauss, a handful of anti-magnetic table 1000 gauss can do, but when the magnetic field is stronger than 1000 gauss magnetic shielding method will fail. Omega innovative anti-magnetic movement has a the distinctive huge advantage: can resist up to 15,000 gauss or more strong magnetic field; within the limitations of the case, section movement equipped with anti-magnetic watch with calendar display function, we can use sapphire case back, people enjoy the beauty of the precision movement running. Omega equipped with anti-magnetic movement of the first sample being a Seamaster Aqua Terra prototype of the table, and will be officially released in April 2013 Basel International Watch and Jewellery Show this innovative technology.