Hautlence - Moser: family bathed in fire baptism

Georges-Henri Meylan, the former chief executive officer of Audemars Piguet Audemars Piguet is still far from the time of retirement. Quite the contrary. In the years after the successful running of the Le Brassus Workshops, "I feel that he will not spend the rest of his life in front of the TV," the man, recently raised a very interesting initiative in the field of independent brands. He founded the family business MELB Holding, the purpose of the work is to bring together some of the beleaguered independent luxury watches brand.

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The first opportunity Hautlence, former shareholders of this company have already filed for bankruptcy before the abandon ship. Georges-Henri Meylan, said: "Breguet former Finance Director Bill Muirhead and his two sons (one is responsible for the high-end watch phone brand Celsius, a Hong Kong dealer) support, MELB acquired all the shares in the Hautlence , including liabilities are taken into account. "After that, MELB won another treasure: H. Moser & Cie.. This interesting company is now in a financial crisis, and once belonged to rely on dental implants fortune industrialist Thomas Straumann (BTW, his grandfather invented the the Nivarox the Niva Locks alloy constitute watches gossamer-based). Following a situation assessment and audit of the accounts, Georges-Henri Meylan eventually bought the company.After these two acquisitions, retain key management personnel. Joint Hautlence record and only did not give up the original share holders Guillaume Tetu looks radiant GTE to meet with us. His brand has not only been saved, but after the MELB Holding added, he also felt a wave of positive energy. Georges-Henri Meylan's reputation as well as a rich network has found a new way for this brand. At the same time, the product line to be adjusted, the introduction of a more reasonable price of a new series of Avant-Garde, the price dropped to 30,000 from 60,000 Swiss francs, but strictly follow the building very special brand DNA.Watch design simple, the style and Hautlence watch differ materially Moser & Cie, MELB Holding shares not yet reflect, because the transaction is less than 3 months.Remain in sales and marketing director Daniel Zimmermann post MELB the arrival has generated a positive impact. "They are all from the watch industry expert, will allow us to remain independent. Having said that, we still have many things to do: reduce the cost of production of movement; improve the impression of the final customer of our brand; competitors Vacheron Constantin Vacheron Constantin Lange & Söhne Lange and Patek Philippe Patek Patek Philippe distinguish, "he quickly added MELB to this gorgeous rigorous brands" brings a certain freshness.Strategic point of view, the sole acquisition of H. Moser & Cie MELB also very attractive, because the manufacturing gossamer transaction, accessories and wheel Precision Engineering, have become highly strategic product. "Chance favors us",  luxury watches Georges-Henri Meylan the MELB further plans to expand. For him, gradually produced a synergistic effect is increasingly evident, particularly in marketing, movement transactions, as well as logistics and distribution sharing. For example, is planning to build galleries will include two brand De Bethune, the latter in the local dealer is the son of Georges-Henri Meylan. The Europa Star will continue to look into the matter further development.